Nasboi has quickly evolved from a social media comedian to a respected entertainer in Nigeria’s creative scene. Known for his “Low Budget OBO” skits and viral music hits like Umbrella, he’s become a household name across comedy, music, and digital media. In this article, we’ll break down Nasboi’s estimated net worth in 2025, touching on his earnings from endorsements, YouTube, social media, music platforms, and more.
Biography
| Field | Details |
|---|---|
| Name | Lawal Michael Bolaji Nasiru (Nasboi) |
| Date of Birth | March 13, 1992 |
| Nationality | Nigerian |
| Occupation | Comedian, Musician, Content Creator |
| Genres | Afrobeats, Comedy |
| Record Label | Eminent Music (distributed by ONErpm) |
| Debut EP | I.N.I.T (2023) |
| Notable Hits | Umbrella, Lover Boy, Small Money |
| Achievements | Pulse Influencer Award, viral milestones |
| Influences | Davido, Wande Coal, Mr Macaroni |
| Social Media | Instagram: @iamnasboi |
Net Worth Estimate (2025)
Nasboi’s net worth is estimated to be between ₦150 million and ₦200 million as of 2025. This estimate factors in:
- Endorsement deals
- YouTube ad revenue
- Social media influencer earnings
- Streaming royalties
- Event earnings and digital performances
These figures are conservative and based on publicly available data, media reports, and industry benchmarks.
Major Endorsement Deals
| Brand | Year | Type of Deal | Notes |
|---|---|---|---|
| Eminent Music | 2023 | Recording Contract | Signed in 2023; distribution via ONErpm |
| BetCorrect | 2024 | Brand Ambassador | First betting endorsement; increased online visibility |
| D’banj’s CREAM Platform | 2025 | Brand Ambassador | Ambassador role (not a label deal); supports young talent |
| GAC Motor | Unknown | Product Endorsement | Possibly tied to social media campaigns |
Although financial details remain undisclosed, endorsement earnings reportedly contribute a sizable portion of his net worth.
YouTube Earnings
- Channel: Nasboi YouTube
- Subscribers: 165K+
- Total Views: 25.4 million+
- CPM Estimate: $1.50 – $2.50 (conservative range)
- Top Videos: Short Skirt, Small Money, Lover Boy
Estimated Revenue:
| Frequency | Estimate (USD) | Estimate (NGN) |
|---|---|---|
| Daily | $112.62 | ~₦136,000 |
| Monthly | $3,378.60 | ~₦4.1 million |
| Yearly | $41,106.30 | ~₦50 million |
Social Media Earnings
With over 2 million followers on Instagram and a strong presence on TikTok:
- Instagram (@nasboi):
Estimated ₦1.5M–₦2.5M per sponsored post via platforms like HypeAuditor. - TikTok & Twitter/X:
Frequent viral hits, especially comedy content. While not directly monetized, these platforms funnel traffic to his YouTube and Spotify.
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Music App Earnings
Nasboi’s songs stream heavily on platforms like Spotify, Boomplay, Apple Music, and YouTube Music.
Streaming Highlights:
- Umbrella ft. Wande Coal: Over 5 million YouTube views
- Lover Boy & Small Money: Popular on TikTok and Boomplay
Estimated Monthly Music Royalties:
₦700,000–₦1.5 million, depending on platform splits, DSP revenue shares, and ONErpm’s distribution terms.
Note: Nasboi’s EP I.N.I.T. marked his formal entry into the music space and continues to generate passive streaming income.
Assets & Lifestyle
While Nasboi keeps his private life discreet, here’s what we know:
- Cars:
Rumored ownership of a GAC SUV, possibly linked to endorsement deals. - Properties:
No confirmed real estate ownership, though industry insiders speculate on Lagos-based investments. - Reinvestment:
Nasboi is known to reinvest in production quality, studio time, and marketing for both his comedy and music content.
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Special Achievements
Awards
- Pulse Nigeria Influencer Awards (2023):
Winner—Comedy Influencer of the Year
Nominations
- AMVCA (2024):
Best Digital Content Creator (Nominee) - Trace Awards (2025):
Best Content Creator (Nominee)
Viral Milestones
- “Low Budget OBO” skits became a cultural phenomenon
- Inspired the Adulthood Anthem trend
- Over 25M YouTube views across videos
Collaborations
- Umbrella ft. Wande Coal
- Worked with Chike, 2Baba, and Mr Macaroni
First Concert
- Nasboi I.N.I.T Concert Lagos (Dec 14, 2024, at Wave Beach)
His first major solo performance. - Performance at the 17th Headies Awards
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Estimated Total Earnings Summary
| Source | Estimated Earnings (NGN) |
|---|---|
| YouTube (Annual) | ₦50 million |
| Endorsements | ₦60–₦80 million |
| Music Streaming | ₦10–₦20 million |
| Social Media | ₦20–₦30 million |
| Other Business/Assets | ₦10–₦20 million (conservative) |
Total Estimated Net Worth: ₦150 million – ₦200 million
FAQs
What is Nasboi’s net worth in 2025?
Nasboi’s estimated net worth in 2025 ranges from ₦150 million to ₦200 million, including earnings from YouTube, endorsements, music, and social media.
How does Nasboi make money?
Nasboi earns from comedy content, music royalties, YouTube ad revenue, brand endorsements, and social media influencer campaigns.
Has Nasboi won any major awards?
Yes, he won the Pulse Nigeria Influencer Award for Comedy Influencer of the Year in 2023 and has been nominated for AMVCA and Trace Awards.
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Conclusion: Nasboi’s Net Worth 2025
Nasboi’s journey from viral skits to an all-around entertainer is a testament to the power of creativity in the digital age. With multiple income streams, increasing industry relevance, and loyal fan support, Nasboi’s influence continues to rise in Nigeria’s entertainment space.
Whether you know him as the “Low Budget OBO” or the man behind Umbrella, one thing is certain — Nasboi’s value keeps growing.
Looking to explore more celebrity earnings? Check out other net worth breakdowns on our platform for insights into your favourite Nigerian stars.